New Casinos Launching In 2018

As a hugely crowded market with plenty of resources flying around, online gambling is a tough nut to crack for any new casino. Yet given the rewards for getting it right, there is a constant stream of new casinos opening their doors to players online for the first time.

It seems as though new casinos are launched every day, and someone, somewhere, is always dreaming up another new casino offering to bring to the market. This inevitably means that casinos and players alike benefit from constant innovation, both in terms of the games available, the bonuses on offer, and the all-round customer experience.

But while some are incredibly exciting and bursting with potential, not every new casino cuts the mustard. That’s where we come in. We keep an eye on these new online casinos as they emerge, and bring you our recommended selection of only the very best. With our help, you can steer clear of those that don’t make the grade, while focusing on getting the best, often exclusive bonuses from the leading lights of the next generation.

The Differences Between Old And New Casinos

It’s important to realise that while new casinos often do offer some tasty advantages over the older generation, it’s more a case of pros and cons than guaranteed progress. Some of the more established casinos we recommend are there because they have fought tooth and nail for decades to bring their players the very best casino experiences going.

But at the same time, it’s impossible to deny that some newer casinos have a more appetising offer. So what are the pros and cons, and the differences between the older and newer generations of online gambling destinations?

Developments With New Casinos

What typifies the new breed of casinos? How does the new generation of casino sites launched since ’13 compare to the first generation of sites launched in the early 2000’s? Whilst every new casino tries to angle for a specific USP there are common trends that unify the newly launched internet casinos.

1. Instant Play Only

Back in the early days visitors to an online casino would be greeted by a huge ‘DOWNLOAD’ button emblazoned across the site. The first casinos were download casinos where the user would have to download the casino software onto their PC/desktop/laptop via an exe file. Over time casinos realized that people didn’t want the clutter of casino software on their hard drive and its icon taking up space on the desktop and developed instant play casinos.

This led to the likes of Microgaming and Playtech casino sites developing and promoting both playing types. Visitors to a casino would then be greeted by a ‘DOWNLOAD’ button and ‘PLAY NOW’ button for download and instant play. Now, all new casinos pretty much only offer instant play via the browser with download being phased out. This trend has also been accelerated by the rise of NetEnt casinos, more on which later. Another factor behind the rise of instant play casinos is HTML5, an all together better and more secure technology than Adobe flash.

2. Mobile Centric

Back in the mid ‘2000s playing games on your mobile would centre around playing snake. In the last 2010’s with smartphone technology and penetration casinos have to offer a viable mobile product either via mobile friendly (also known as responsive) site or via a native app. New casinos are increasingly developing their products with a mobile first mindset, with Leo Vegas casino being the best example of this and then working back to desktop.

3. Quicker On-boarding

Gone are the days of 30 fields to complete, now online sites are registering new players in under 5 minutes with minimal details. Normally just name, email, age and address are required. A lot of this has to do with the fact that the real ‘grunt’ work of confirming players is done upon first withdrawal with the player verification demands required by the UK Gambling Commission.

4. Multiple Game Providers

Back in the mid-2000’s playing at an online casino site was a one man show, generally playing on a Microgaming, Playtech powered casino or 888. With the rise of HTML5 it became possible to integrate games from different software companies under the same ‘gaming roof’. Witness Videoslots which has games from over 30 different companies. Players didn’t want to be restricted to the games from just one company and the industry reacted in turn.

Now all the big software providers allow their games to be integrated with other providers, Microgaming’s Quickfire software built on HTML5 allows for easy integration with other software providers, 888 now offers games from NetEnt etc whilst Netent gaming systems always being HTML5 based provides games from smaller companies.

5. Smaller Welcome Bonuses

This may sound like a negative development but the welcome bonuses of old – 200% up to £3000 were always completely unattainable. Now you can expect more realistic looking bonuses £100 up to £200 together with a batch of ‘free’ spins. One development which is negative though is the increase of play-through requirements from x25/30 to x40.

How We Choose New Online Casinos Recommendations

As consumer champions for online gambling, we take our role pretty seriously. We could just recommend any old casino and leave the rest up to you – but for us, it’s far more important to maintain our respected reputation for giving trusted recommendations only.

That’s why we review every new casino that crosses our desk against the same key benchmarks, so you can be sure you’re getting a fair and thorough assessment. Our aim is to help make your decision easier, so you can get straight down to the action – without having to worry about looking over your shoulder.

As a starting point, we look at each of the following factors before deciding to recommend a new online casino in 2017.

  1. Licensing and Trustworthiness: We wouldn’t ever recommend touching a casino that doesn’t have a recognised license in place. Licensing is a key component of the trustworthiness of any online casino, alongside its reputation and any complaints that have been publicly raised against an operator. We review a range of information to determine whether we can recommend a casino as trustworthy, our first priority when giving any player recommendations – especially for new casinos on the block.
  2. Bonus Offers: New casinos are famous for offering more enticing bonuses to build their customer base. We check out all of the bonus offers available from new casinos, including their terms and conditions, so we can bring you a no-nonsense assessment of whether their claims really do stack up. Don’t choose a new casino bonus until you’ve checked with us – they’re not all as good as they’re cracked up to be, and we only recommend those we personally believe are offering a good deal.
  3. Design & Features: Modern casinos tend to place more of an emphasis on stylish design, and don’t have the limitations of the more established operators when it comes to their existing site design and games. We explore the design and features offered by new casinos in our recommendations, so we can point you in the direction of those that are genuinely worth your time.
  4. Game Variety: On a similar point, many new casinos draw their games from a selection of the world’s top games developers, like Microgaming and NetEnt. More established casinos are often restricted to one or the other, and this can mean a more limited selection of games. We aim to shed light on game variety in all our reviews, so you can make more informed decisions about where to play.
  5. Mobile Experience: Mobile is no longer a luxury – it’s a necessity now, especially for new casinos, which tend to be developed for mobile play right from the off. This is another of our key criteria when reviewing new casinos, so you can get the best experience on any device.
  6. Customer Support: Customer support doesn’t go unnoticed either, and we hold new casinos to the very same standards as their more established counterparts. That means a focus on the customer experience, including round-the-clock support – always a plus where available.